The ultimate betting and gaming investment-deck review for investors and business owners.

iGaming · Betting · Casino

The house doesn't guess. Neither should your diligence.

Generic AI deck scorers grade team, market and traction. They cannot tell the true value of an international B2C master licence from a sub-licence, owning a proprietary PAM versus a white-label tech stack, or read what a pulled PSP relationship means! DeckCount is built on a rubric written by seasoned iGaming executives who have all been operators (B2B and B2C) and/or investors, to return a score, the red flags, the recommendations, and a guide to the next steps, so that you're ultimately making the right investment decision or, as a business owner, creating the optimal investment deck.

1,000+iGaming decks analysed over the past 20 years
200 years+combined experience behind the rubric
9scored dimensions, through multiple lenses
1-2 minto a full report
Why this, and not a generic scorer

Built by the industry it grades

Sector rubric, not startup boilerplate

Nine dimensions drawn from real iGaming diligence, weighted through the lens you choose: the depth of the licence (an international B2C master licence versus a sub-licence), regulatory posture, a proprietary PAM versus a white-label stack, PSP and banking fragility, AML/RG/KYC maturity, grey-market exposure, and price against sector benchmarks.

A general-purpose scorer weighs TAM and team. It has no view on enforcement trajectory.

Operator and investor experience, encoded

The rubric was written by seasoned iGaming executives who have all been operators, B2B and B2C, and/or investors: 200 years of combined experience, 1,000+ decks analysed over the past 20 years, and the specific ways iGaming deals fail after the term sheet.

Pattern-matching on 1,000 iGaming decks is a different instrument to pattern-matching on 500,000 general ones.

A judgement, not a number

Every review returns why it could work, why it could fail, tiered red flags, a dimension-by-dimension breakdown, and concrete recommendations - written in the language a sector investment committee already uses.

A score on its own tells you nothing you can act on in a meeting.

The next steps, for whoever you are

Each review ends with the next steps written for this deck and for who you are: what to put to the founders before you commit, or what to fix and disclose before you present. The investor makes the right decision; the business owner builds the optimal deck.

This is the part that changes the next conversation.
How it works

Upload it. Get the read a real iGaming specialist would give you.

01 - Submit

Say who you are and what you want from the deal, then upload the deck as a PDF, with forecasts or strategy documents if you have them.

02 - Score

DeckCount judges it on 9 dimensions built from real iGaming diligence, including price against sector benchmarks, then weights them for your objective.

03 - Decide

Get the memo: score, red flags, the breakdown, and advice written for whether you are the investor or the business.

Pricing

Start free. Pay per deck, or subscribe for ongoing flow

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See where a deck scores before you spend anything.

  • Full 9-dimension score
  • Limited written feedback
  • A sample of the follow-up questions
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SINGLE REVIEW
£29 / deck

One full memo. For a one-off decision.

  • Everything in Free
  • Full reasoning on all 9 dimensions
  • Tiered red flag check
  • All five follow-up questions
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FUND / ENTERPRISE
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API access, white-labelled, built into your own workflow.

  • Unlimited volume
  • Custom rubric weighting
  • Direct advisory access to DeckCount Founders
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Score a deck now - free while in preview

Six short steps, in order. Two quick questions first, because the same deck reads differently depending on who you are and what they want from it. Then the deck as a PDF or a Google Slides link, any forecasts as Excel, Sheets, Word or PDF, and your access code. Your files are never stored.

1. Which one best describes you
2. Your objective
Answer step 1 and the second question appears here.
3. The deck - PDF upload, or a Google Slides or PDF link Google files must be shared as "Anyone with the link". Pitch, Canva and DocSend links cannot be read: export to PDF and upload instead.
4. Forecasts (optional, up to three) - Excel, Google Sheets, Word, Google Docs or PDF
5. Additional context not included (optional) 6. Access code, then score
About 40 seconds. Up to two minutes with supporting documents.

This preview runs a real evaluation model but is a working prototype, not the finished product - a production version would add authentication, payment and saved history. The rubric reflects general iGaming diligence patterns and is a starting point for judgment, not a substitute for it. Valuation references are indicative sector multiples, not a valuation of any business. On storage: your documents are never kept. A scored memo is held for 30 days against a one-way fingerprint of the files, so that re-submitting the same material returns the same review rather than a slightly different one; the fingerprint cannot be turned back into the documents.