iGaming investment deck review for investors and founders
The house doesn't guess. Neither should your diligence.
Upload a deck. In about two minutes you get a score across nine iGaming dimensions, the red flags, and the questions to ask next. Built on a sector rubric: licence depth, platform ownership, PSP and banking risk, grey-market exposure.
Which one are you?
I am investing
- iGaming due diligence before you commit time.
- The deal stoppers, exit caps and information gaps.
- The questions to put to the founders.
I am raising
- See how your deck reads to an investor.
- What to fix and disclose before you present.
- Which types of investor would take the meeting.
Built by the industry it grades
| Advisers & accountants | Generic deck scorers | DeckCount | |
|---|---|---|---|
| Built from | One firm's experience | General AI knowledge | 1,000+ iGaming decks since 2010 and 20+ industry experts |
| Tests | Accounts and forecasts | Story, slides, market size, team | 9 iGaming dimensions, from licence depth to grey-market exposure |
| Flags | Financial and tax issues | Weak slides, missing sections | Deal stoppers, exit caps, information gaps |
| Reads as | 1 adviser | 1 generalist investor | 12 investor types |
| Takes | Weeks or months | Minutes | About 2 minutes |
| Sector | Depends on the adviser | Any startup | iGaming and betting only |
Looking for funding? Three steps.
- Score 60 or above on DeckCount.
- Book a free 30-minute call with Peyman & Partners to talk through your funding options.Visit peymanandpartners.com
- Where the business is suited to investment, 88mph Holdings gets involved.Visit 88mphholdings.com
Free, no obligation. Once you book, Peyman & Partners or 88mph Holdings will be in touch. Your deck is never stored. Only your review is shared, and only if you book.
Score a deck12 investors = 12 ways to read your deck.
Every review shows which of the twelve would take the meeting. Each persona is a documented way of reading an iGaming deck, built from a real seat at the table. For an investor, a second opinion from the seats you do not sit in. For a founder, the types of investor to target, and what each would need to see. Their full critiques come with the subscriber plans.
Nikolai
Steady earnings, dividends and a safe name. Says "too early" to most decks.
Hannah
Reads the marketing strategy first. Acquisition cost, payback, channels and retention are most of her answer; the size of the prize is the rest.
Charles
Buying capability or a licence, not returns. Asks whether it bolts on.
Peyman & Partners
Reads the deck as an operator would. Where it clears the bar, offers a free conversation about what it needs and where the capital could come from.
Elliot
Regulated markets only. Any grey-market revenue is a stop, however lawful today.
Rafael
Prices regulatory risk instead of refusing it. Wants yield now.
Manu
Goes where the rules are still being written, and helps shape them. OK with risk.
Francesco
Buys traffic and earnings multiples. Cares about Google dependency and rev-share terms.
Priya
Values contracts, integrations and churn. Ignores consumer brand entirely.
Antonio
Interested only when something has gone wrong. Prices the fix, not the story.
Amara
Political cover and monopoly access. Very slow, very safe.
Kai
Speed and on-chain volume. Offshore by default, little interest in licences.
Swipe to see all twelve.
Start free. Pay per deck, or subscribe for ongoing flow
See where a deck scores before you spend anything.
- Full 9-dimension score
- Limited written feedback
- A sample of the follow-up questions
What's included
- Full 9-dimension score
- Limited written feedback
- A sample of the follow-up questions
One full memo. For a one-off decision.
- Everything in Free
- Full reasoning on all 9 dimensions
- Red flag check: deal stoppers, exit caps and information gaps
- All five follow-up questions
What's included
- Everything in Free
- Full reasoning on all 9 dimensions
- Red flag check: deal stoppers, exit caps and information gaps
- All five follow-up questions
For anyone reviewing deal flow regularly.
- Up to 15 decks / month
- Everything in Single Review
- 10% discount when paid annually up front
What's included
- Up to 15 decks / month
- Everything in Single Review
- 10% discount when paid annually up front
API access, white-labelled, built into your own workflow.
- Unlimited volume
- Custom rubric weighting
What's included
- Unlimited volume
- Custom rubric weighting
Score a deck now
- Your documents are never kept.
- The notes you type, the file name and the result are kept in a review log.
- A scored review is held for a year, against a one-way fingerprint of the files.
- Only DeckCount can see the log, and the fingerprint cannot be turned back into the documents.
Add a marketing strategy
Add forecasts
DeckCount runs a real evaluation model against a sector rubric. The rubric reflects general iGaming diligence patterns and is a starting point for judgment, not a substitute for it. Valuation references are indicative sector multiples, not a valuation of any business. On storage: your documents are never kept. The notes you type, the file name and the result are kept in a review log that only DeckCount can see, so a review can be revisited. A scored memo is held for a year against a one-way fingerprint of the files, so that re-submitting the same material returns the same review, not a fresh judgement, unless the rubric or the model has changed; the fingerprint cannot be turned back into the documents.
Questions and answers
How do I read my DeckCount score?
The score is out of 100, across nine iGaming dimensions. Read the red flags before the number: a deal stopper or an exit cap can matter more than a good overall score. The verdict line tells you what to do next. If you are investing: Proceed, Proceed with conditions, Proceed only on price, Decline unless resolved, or Ask for the full deck. If it is your deck: Ready to send, Ready with fixes, Not ready, or Not enough here to send. 60 or above is the first gate of the funding path. The review is a starting point for your judgement, not a substitute for it.
Is my deck stored?
No. Your documents are never kept. The notes you type, the file name and the result are kept in a review log that only DeckCount can see, so a review can be revisited.
What is the difference between the investor view and the business view?
Nothing in the judgement. Same deck, same score, same red flags, same twelve investor readings. A founder is pitching to investors, so the score is the investor's reading for both. What changes is the advice at the end: an investor gets the questions to put to the founders and the disclosures that would move the score; a business owner gets what to fix and disclose before presenting, the objections to expect, and which types of investor to target.
What do I get back?
A score across nine iGaming dimensions, the red flags, the reasoning on each dimension, the questions to ask next, and which of the twelve investor personas would take the meeting. A full report takes about two minutes.
How is this different from a generic deck scorer?
A generic scorer weighs market size and team. DeckCount is built on a sector rubric: licence depth, regulatory posture, proprietary versus white-label, PSP and banking fragility, AML and RG maturity, grey-market exposure, and price against sector benchmarks.
Who built the rubric?
Executives who have run and backed iGaming businesses, as operators and as investors.
Which file types and links work?
The deck as a PDF, or as a link to a website deck, Google Slides, Google Drive or a PDF. PowerPoint or Keynote: save as PDF first. Pitch, Canva and DocSend links cannot be read, so export to PDF and upload instead. Uploads total 4MB.
Does it cover businesses outside iGaming?
No. DeckCount screens iGaming and betting businesses only.
How do I get in touch?
Through the enquiry form. Use it to enquire about the Fund and Enterprise plan, to cancel a plan, or if anything goes wrong.
Is this investment advice?
No. DeckCount provides a structured review to support your own judgement. It is not investment advice or a valuation.
What does it cost?
Scoring a deck is free. One full review is £29. For regular deal flow, £179 a month covers up to 15 decks, monthly, cancel anytime, with 10% off when paid annually up front. Funds and enterprises: custom.